The Future of Tech Agencies & AI Products: What To Expect
June 22, 2024
Vishnu Venugopal, in conversation with Karan Rai, co-founder of Launch Ventures & Planet superheroes on running technology agnecies, hiring engineering teams & building AI products.
In a recent episode of our podcast, we had the pleasure of speaking with Karan Rai, a seasoned entrepreneur and technologist who has built successful technology companies worldwide. Karan's journey from startups to major firms, including his role as co-founder of Launch Ventures and Planet Superheroes, offers invaluable insights into the tech industry's evolving landscape.
Learning from Failures
When asked about the secret to surviving and thriving in the ever-changing tech world, Karan emphasized the importance of learning from past failures. He shared that his journey with Launch Ventures began with a clear goal: to build great products in partnership with industry experts. However, the true driver behind their success was persistence.
Karan explained that the key to sustaining their business was to keep going, regardless of the outcomes. "You have to keep doing it, even if it boils down to just you doing it," he said. This unwavering commitment, coupled with assimilating learnings into a robust framework, helped Launch Ventures stay on course.
Empowering Teams
A pivotal moment in Karan's journey was realizing the importance of stepping back and letting others lead. He highlighted that empowering the team to make decisions and fostering a sense of ownership were crucial for building a sustainable business. "It's important to embody the value system and provide a guiding force for the team," Karan noted. This approach allowed the organization to thrive even when he stepped away from key decisions.
Building and Retaining Talent
In the tech world, retaining talent can be tough. Karan’s approach focuses on empathy and treating team members as partners. He stressed the importance of hiring the right people who share the company's values and have a genuine drive to build their careers. Once the right people are on board, motivating them becomes crucial.
"Think about what's best for your team members," Karan advised. He believes in empowering his team to solve problems independently while offering guidance and support when needed. By creating economic structures that give team members part ownership in the company, Karan fosters a sense of investment in the organization’s growth.
The Role of AI in the Future
With rapid advancements in AI, there is growing concern about jobs being replaced by technology. However, Karan remains optimistic. He sees AI as a tool that allows humans to focus on critical thinking and strategic tasks rather than routine, automated processes. While AI will undoubtedly change certain roles, it will also create opportunities for humans to learn, adapt, and thrive.
Karan emphasized that AI will enable humans to do what they are meant to do: think critically. "I don't see AI as taking away jobs or making humans redundant," he said. Instead, he believes AI will normalize economic inequality and allow people to pursue what they truly enjoy.
The Future of Niche AI Products
The discussion also delved into the future of niche AI products. Karan believes that products built by entrepreneurs deeply invested in solving specific problems will continue to thrive. These entrepreneurs have a vested interest in continuously improving their solutions, ensuring they remain relevant and valuable to their target markets.
However, Karan noted that the success of these products depends on their distribution strategies. "It's important to reach your target audience quickly and effectively," he emphasized. Building a strong distribution network and staying close to customers to co-create solutions are essential steps in this process.
Focusing on Distribution and Customer Needs
Karan shared his evolved perspective on product development. He now advocates for solving distribution challenges first and staying close to potential customers to understand their pain points. By co-creating products with customers, entrepreneurs can ensure their solutions address real needs and provide significant value.
This customer-focused approach, combined with the ability to quickly prototype and iterate using AI technologies, allows for the creation of effective and relevant products. "Stay very close to your customer," Karan advised. "You can't match the collective thought process and real pain points of your target customer without involving them in the development process."
Reflections on Different Markets
The podcast also touched upon the differences between markets in India and Dubai. Karan highlighted Dubai’s efficient infrastructure and supportive environment for entrepreneurs, while noting India’s extensive talent pool and the potential for solving significant problems. "Both markets have their unique advantages," he said. "Dubai offers a supportive environment with less bureaucracy, while India has a vast pool of experienced talent."
Applying Technology to Traditional Industries
One of Karan’s passions is applying technology to traditional industries. He finds immense satisfaction in leveraging technology to bring efficiency and scale to areas that have been slow to adapt. By disrupting traditional processes, technology can create substantial value and impact.
Karan’s journey with Planet Superheroes and other ventures reflects his commitment to solving real-world problems through innovative technological solutions. Whether it’s clean cooking fuel or anti-counterfeiting measures, he believes in the transformative power of technology. "Applying technology to non-tech industries can be incredibly disruptive and create huge value," he said.
Vishnu Venugopal
Head of Products, Aido Labs